From Static to Addictive: Content Exchange Platform

About The Client

One of the region's leading digital publishers with over five real-time media brands.

The Challenge

The client struggled with audience metrics and failed to reach desired age groups, leading to irrelevant content, news, and ads to the viewers. Publishers started losing reach and advertisers noticed ROI plummeting. Existing tools couldn't deliver targeted content fast or precise enough across five brands, and peak engagement started to drop. In parallel, shifting regulations forced a full data security overhaul.

The Solution

In just four months, Energma delivered a full platform-as-a-service, entirely from scratch. We:

• Reverse-engineered market leaders to expose flaws in ad logic and campaign workflows
• Deployed auto-scaling microservices to maintain seamless performance under load
• Built a drag-and-drop campaign editor for both publishers and advertisers
• Integrated a real-time analytics suite
• Enabled monetization at scale via Partner Program integration